
- Image by HubSpot via Flickr
I just bumped across a cool post on the B2B Social Media group up on that there LinkedIn. I felt compelled to add to the thoughtStream, so here’s the original post with a little link to an awesome article on IttyBiz with my little follow up trailing after. Enjoy.
No more ‘harnessing the power of social media’!
I ran across this story on one of the blogs I frequent. Something about it really hit home. Everyone is trying to ‘engage’ consumers in order to create a relationship that will hopefully lead to sales. While I am not denying the power social media has to strengthen current b2c relationships (in the form of customer service) is a company really going to get a new customer because they have a spiffy Facebook page?
http://ittybiz.com/social-media-marketing-sucks/
Here’s my comment added to the discussion …
Thanks for posting this … and thanks for pointing to the IttyBiz article that your thoughts grow out of
I think a very pertinent point to take into consideration … the current mindset of the user … I particularly enjoyed the concept ( in big red letters ) in ‘Social Media Marketing Sucks’ that ‘Interacting is a social activity. Buying is a commercial activity’ … you need to take the initial mindset of the user into consideration every step of the way and determine which activity they are originally engaged in and then cater your online behavior to the user
For instance, I bet if done wrong, the interactions you might engage with could be perceived verymuch like that superPushy salesperson that’s just sort of lurking in the aisles of the store, springing on you at the first opportunity … total turn off for me … I bet the same turn off for SO many others
Very important to make each and every one of these experiences user-centered … and to realize that as the marketer, as the businessperson, as the potential snake draping down from a branch of a tree, well … you need to be there for the user more than you’re there for you or the company … give without expectations … interact without expecting any guarantees … just be there for them … most of the time people are just on the social web to just be social



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09.04.10 a post about Ping { for iTunes } 0
hoo … feels good to log back into THIS WordPress account, right? ;]
anyhow, firstly … check out this amazing post on Music and Community and all that’s so totally wrong with Ping … from Fred Wilson … read up
just to sum it up a little, Ping supposedly adds some social web coolness to iTunes 10 … and according to our good friend Fred Wilson, he sums up the ginormous issue with the very nature of what this Ping thing is all about … its not very user-centered by design at all … it doesn’t take into consideration that the ‘social’ part of listening to music might be more inclined to be about the people, the listeners and all about the amazing music their listening too … instead, Ping seems to be very purchase-centered … and apparently not that cool to use at all … and not only that, it might be another proverbial attack on all that’s super cool and interesting about music … i mean, i actually don’t mind if an entire industry of valueless middlemen gets stripped down by all these disruptive technological progressions we’ve endured … but along with the transitional era we’ve witnessed ( bye bye Tower Records and many other record stores, those surviving perhaps depending more upon merchandising sales of toys, trinkets, CD resellings, and other non-music related economics … the destruction of or diminishing art of ‘the album’ { in fact, it seems that bands and musicians have totally dropped thinking about music beyond the MP3 single in many ways … just the hits, ma’am … which feeds that whole iMovement … that whole i listen to my music on my iPod, when i want, how i want, in isolation … i know its a GenX | GenY | GenI thing, but the actual social aspects of music … playing music ‘out loud’ for chrissakes, with your windows open, for passersby to listen + enjoy ( or not ), or in a room with others during a party without the whole ‘everyone can be an instantly amazing DJ with millions and millions of stolen files here on my iTunes, like actually listening to an entire band’s album … we’ve been retrained, as musicians and listeners, to behave differently with regards to our musicmaking and musiclistening … which is really scary, atrocious and sad on many levels }
see … see what i mean … now i seem to be on instant though iShuffle or something … i am so passionately enraged by what’s come up out of reading this article that i can’t get back to the point
i think we’ve lost the social aspect of listening to music … even the social experience of purchasing music, of going to a store and hearing music while talking with people flipping through albums in the bins next to you about what you love, what you recommend, what’s cool and new, or cool and old … and some of these online experiences do something a lot more valuable than the Ping thing … i know i’ve checked out Last.fm, Blip.fm, Pandora, and now there’s a few more that Fred Wilson brings up in his article … and they’re all interesting, and allow you to discover music and people with amazingly similar or dissimilar tastes in musiclistening … let’s try and keep as much of this as human as possible, okay? maybe we can start a little underground railroad of musiclistening … we’ll meet in damp basements … we’ll actually have record albums, cassettes, CDs … beer, pot, coffee and food … whatever … we should sit, listen, talk, and enjoy each other’s company … and listen to music the way we used to do ;]