Social Media North | back to home

Making Friends - Marketing Cartoon
Image by HubSpot via Flickr

I just bumped across a cool post on the B2B Social Media group up on that there LinkedIn. I felt compelled to add to the thoughtStream, so here’s the original post with a little link to an awesome article on IttyBiz with my little follow up trailing after. Enjoy.

No more ‘harnessing the power of social media’!

I ran across this story on one of the blogs I frequent. Something about it really hit home. Everyone is trying to ‘engage’ consumers in order to create a relationship that will hopefully lead to sales. While I am not denying the power social media has to strengthen current b2c relationships (in the form of customer service) is a company really going to get a new customer because they have a spiffy Facebook page?

http://ittybiz.com/social-media-marketing-sucks/

Here’s my comment added to the discussion …

Thanks for posting this … and thanks for pointing to the IttyBiz article that your thoughts grow out of

I think a very pertinent point to take into consideration … the current mindset of the user … I particularly enjoyed the concept ( in big red letters ) in ‘Social Media Marketing Sucks’ that ‘Interacting is a social activity. Buying is a commercial activity’ … you need to take the initial mindset of the user into consideration every step of the way and determine which activity they are originally engaged in and then cater your online behavior to the user

For instance, I bet if done wrong, the interactions you might engage with could be perceived verymuch like that superPushy salesperson that’s just sort of lurking in the aisles of the store, springing on you at the first opportunity … total turn off for me … I bet the same turn off for SO many others

Very important to make each and every one of these experiences user-centered … and to realize that as the marketer, as the businessperson, as the potential snake draping down from a branch of a tree, well … you need to be there for the user more than you’re there for you or the company … give without expectations … interact without expecting any guarantees … just be there for them … most of the time people are just on the social web to just be social

Reblog this post [with Zemanta]
facebook myspace orkut bebo linkedin
Image by .Andy Chang. via Flickr

aight … just got the delayed message from a good friend ‘out there’ on Facebook … the answer to a question i posted on the veryPublic LinkedIn Answers pages that went something like this …

Every single thing we post online adds to or detracts from the online extension of our own personal brand … true or false? … or somewhere in between?

some other details follow the main Q at this little link

… but then I get this little link sent to me … a special kind of ‘ya shoulda woulda coulda’ type a thang? I’m not sure. I have to say, I sometimes use the social web as a little experimental playground to discover the hidden rules. Some of the rules could be the elephant on the table. Some are the change that falls outta yer pocket and is between the cushions of the foldup sleepingsofa. And some of these rules are neither, but instead are just part of good old analog social conventions that have been around for years and years and decades and centuries and forever maybe even. Or not.

I like to make it a little provocative. I seem to stimulate a good rise outta some people. Its fun. But its not recommended that we all do this sorta thing now, is it?

Now read this!

Do NOT blogorrhea blebbidy blah bleh all over the social web! No selfish self-promotion! Don’t name names if you’re going to be negative! And, if you can help it, don’t be negative!

I have to say, I do agree that when I am cartoonishly positive about things, the reactions I get make everyone feel good. Special. Ya know?

But seriously folks, sometimes ya just gotta lay into ‘em. Tell ‘em like it is. Blogging is not the nightly network news! Let’s not put this powerful tool to sleep for us. Not yet.

Read the following … but remember … you’re free to do what you want … this is the web … just be ready for the consequences of what you click on and what you leave ‘out there’ as your personal thumbprint online brand …

http://thefussymarketer.blogspot.com/2009/09/curing-blogorrhea-and-other-mysterious.html

Reblog this post [with Zemanta]
Image representing Twitter as depicted in Crun...
Image via CrunchBase

woah, y’alL get the note there from Biz Stone or whatever on the new Twitter terms a service an’ all that?

my favourite take away from it so far was the little warning that what you say instantly goes around the world ( sfx: SNAP! ) just like that ;]

What you say on Twitter may be viewed all around the world instantly. You are what you Tweet!

that’s some inspiring and important sh!t

and now here are some other tweetsy thangz to think on a bit as you social web your way into the next millenium ‘minute by minute by minute by minute by,’ as Michael MacDonald might tweet it up :]

think about Shakespeare
i get that question from a LOT of social web newbies lately … a friend will hop onto Facebook after leaving the resistance an’ all in their decadeLong avoidance of the inevitable step into the fold, right? we gently friend each other and i give ‘em the old ‘welcome aboard captain’ trekkian salute via Facebook message or statusy ‘What’s on your mind?’ entry field

the question that follows very shortly after the FB surrender is ‘do i need a Twitter account too?’ …

a concept we might all want to consider … is to think about Shakespeare and ask ourselves ( as individuals and as professional organizations { and sometimes unprofessional organizations } ) :

‘To tweet or not to tweet, that is the question’

my first reaction is something like … ‘it depends’

or, depending on the person and the context from which i might know and understand them, i might just come flat out and say ‘no, you’re all set w/ The Book, and here’s why …’

but i think that almost everyone can find some value in using Twitter … all depending on your own interests and how much you want to follow or be followed ‘out there’ on the web

when tweeting ( or when participating in any social web activity for that matter ) we ALL need to realize, like it or not, we are contributing to a personal or professional ( and hopefully both ) online extension of ‘brand’ … if you’re currently reading the new and amazing ( i highly recommend it ) book ‘Trust Agents’ written by Chris Brogan and Julien Smith … i think you’ll see very quickly on that the social web can be used to influence perception and help people make important decisions about a myriad of things in your realSpace life … you are your own Trust Agent, and you will either strengthen or hurt your own brand ( depending on your particular brandBuilding intentions and activities ) with each an’ every tweet, with each post to your LinkedIn Answers, with each status update, tagged YouTube clip, entry on Delicious, etcetera and so on dot com into eternity

so, uhm … watch what you tweet … watch how often you tweet … show that you give a tweet about quality and value ( value and quality ) by making every tweet count … make these tweets ‘retweetWorthy’, right? … think of your audience every step of the way …

on Twitter, audience = followers … and that’s an important concept to follow in itself

tweeple will follow, not only your tweetStream of links, quips, ideas and such … but they will also follow, at times, and in a slightly scary ‘Oprah’ kind of way, what you have to say through behavior …

f’rinstance … you tweet up a tr.imLink over to a book on Amazon an’ i betchya at least 3 followers are gonna not only check out the book at that there link, well … they’re gonna pick it up … they’re going to click on something, fill out information an’ have that sh!t come right to their doorstep! powerful stuff

so remember

you rule

you influence the world

you have power

an’ right now, its all for free

twitter me this, twitter me THAT!

be careful what you tweet for ;]

Reblog this post [with Zemanta]
Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

Wisdom Teacher Elaine Springer asked the following question today out on LinkedIn Answers …

How can we make the memory of 911 into a positive experience?
http://tr.im/911li

I have included my response to this rather interesting question below and encourage you to go out and respond directly on LinkedIn or post comments here on the old SMN blogSite …

I think that if we focus on the amazing way that the people of NYC came together very shortly following the tragic events of that day … if we look at the pre-marketed honest and tremendously giving community of people from the neighborhoods that were directly hit and effected … THAT’s the story that shows the power of humanity and the decency and respect we can all have even during a truly horrific circumstance.

After that though … it quickly all turned to propaganda. All this Giuliani bullsh!t. All this near pre-idiot Dubya stuff. And then, of course, war.

I think a more powerful and positive ( but nearly impossible ) response for the US would have been to hold back our natural, prehistoric urges to kill back at ‘em and just hold our head up high, focus on our own people and rebuilding our strength, courage, determination and that set of festering holes in the ground. If we didn’t fly divebomb Afghanistan and then if we didn’t quickSwitch hoof it over to Iraq ( clearly NOT linked at all to the events of the terroristic attack ) to settle some delayed score or debt from 1992 or whatever … I think that if we just took it on the chin ( as unrealistic as this would have been, I guess, knowing the unfortunate nature of Mankind and ‘civilization’ at large ), THAT might have been a more powerful example to set for the world. Nationbuild at home first. RegimeChange the mindset of our ‘civilized’ leaders. Show the world that we understood the precarious and elusive nature of Al Qaeda as a loose band of terrorist cells ( very much based on the elusive nature of a corporation, a thing that exists as a target only on paper ) and that to attack unaffiliated nations of people would be more of a disservice to the notions of freedom, liberty and ‘The American Way’ than a good thing for the world. Maybe then we wouldn’t be so entrenched in horrible, ridiculous reality television while talented droves of young people, so full of positive potential for our nation and the world, get sent over to defend us and our freedoms ( freedom to use cellphones, freedom to update my status 3 times a day, freedom to go from Dancing with the Stars to House to repeats of Boston Legal, freedom to judge and be judged, freedom to stop people that are in love from getting married ) at the risk of being maimed, hurt, killed … or even worse yet … emotionally scarred and changed forever to only return home and feel like a walking stranger in their very own communities.

I hope its not like that for everyone … I don’t know … I guess I try to imagine and empathize ( as a user experience design, empathy is extremely vital and necessary … we can’t improve without feeling something for our users’ pain ) … but I know I could never truly know or understand the plight of our brave soldiers … soldiers going over without adequate defense at times, without full and adequate training … but, even though the bitter aftertaste of what has happened since the attacks on New York can ruin that amazing spirit that immediately followed the events of that day, the bravery and spirit of these young ( and sometimes not so young ) American people extend that feeling … they are trying to protect us and simultaneously bring peace to a land ( whether its wanted or not unfortunately ) that has been so twisted up in hatred and constant chaos that I fear we’ll never truly see the day peace comes to the world to shake us all awake and make us feel united, as one global people.

We should all act like the brave people on rebuilding missions overseas and like the phenomenal people that came together to help each other on the days following the events of 091101.

Reblog this post [with Zemanta]
  * Description: Coffee cortado (An latte...
Image via Wikipedia

i’m not sure if you know my story

or at least my most recent chapter

its pretty interesting

i’m NOT going to talk about it too, too openly here … but if you want to know more feel free to ask me … we can catch up over coffee … i loves coffee ;]

well, let’s jump up to as much of the encrypted story as we can relay here online … let’s just put it this way …

i was asked to remove any references to a certain ‘famous’ brand from any and all of my domains … i have decided, as a means of passive-agressive online resistance to remove the reference to this ‘famous’ brand from every single domain &/or personal and professional brand extension i have ‘out there’ on the web

i think this is a smart move

maybe the smartest way, on the web, to actually help me help them

see, i adhere to the law, after all, it was a legal threat

AND

they get less of their ‘famous’ brand ‘out there’ on the web

a win win?

nope

its a lose win

they lose, i win

here’s how

so, on LinkedIn … every single instance ( and there were 3 instances of this particular brand ) of the ‘famous’ brand has been removed, or rather … replaced by the phrase ‘a ‘famous’ brand’ …

there ya go

happy?

ask me about my story

[: come to my seminar :]

be careful what you … well … not what you wish for …

be careful what you request in an official threat

g’day

Reblog this post [with Zemanta]
Image representing Disqus as depicted in Crunc...
Image via CrunchBase

local social media genius Chris Brogan ( check out and pre-order Trust Agents ) recently blogged on friending and online reputation right up here …

http://www.chrisbrogan.com/friending-and-reputation/?success&dsq=14706854#comment-14706854

I left some commentary for Chris’ network right on his blog using Disqus, but here it is right here on SMN, too … just in case ;]

woah … Chris … right on!

i think we have the same social web translation devie or something, because i too am a bit flirtatious in my friendings and pretty much openly invite and accept friend requests … i look at these sites as a tool or means to not only connect w/ people, but to also express myself in new and interesting ways ( never before possible prior to the social web ) …

the term and activity i would like some clarity on is the ‘poke’ ;] … i got in trouble a while back for ‘poking’ a friend of a brand new friend, right? and as much as the term ‘poke’ could be thought of in some psychoSexual way, i was thinking of it more along the lines of tapping someone on the shoulder … after all, at least a year or so back, poking meant that you were now allowing someone else to check out your full Facebook Profile and all the interactive goodness you might have put up on it over time and space …

… but, now … back to friendliness …

i think what you propose here makes a lot of sense … keep a list of your own friends like in your back pocket or something … no one should have access to that list buy you and maybe your inner circle, right? it shouldn’t be the way you think of your activity in online networking …

another note … i am also trying to put out a certain kind of crazyHappy, positive energy in my social webbedness recently … to express a certain mindset and ideaGeneration capability using Facebook and LinkedIn Groups in combination w/ my own unwieldy batch of online presences … so, through this energy and designerly approach to my web persona ( which is veryMuch my offline personality anyhow ) i am trying to attract likeminded, excited and slightly ‘out there’ prospects and clients … to join forces and conquer the world … ( all for fun, fun for all! ) … and so far, its been workin’ out well … its been pretty amazing …

and in regards to the endorsementure … i agree 123% in what you put up there in this blogEntry … endorse only those you might consider hiring yourself … keep your reputation in mind … make sure you can endorse that connection w/ an almost cartoonish fervocity, and if not, don’t endorse them …

i do think that endorseability could indeed be a parametric function of time … i know several people that in the deepest depth of friendship and workedness have put in the old LinkedIn endorsement request to me … and at the time of the request there was something, just something small inside me that would say ‘hey, Lou … uhm, don’t do it … remember the time …’ and that voice would point up and out to like 3 things that made the person a little offstance w/ my reputationBase … a little warning coming directly from the heart that just said in its antiNike-like way ‘just DON’T do it’ … and luckily, when trusting in matters of the heart, the voice was like SO right … SO right … but i can totally imagine a time in the future when these very people, due to some new face-to-face interactions or discussions over a coffee or lunch ( or better yet, over another collaborative assignment ), i can imagine a time when these verySame people would inspire a flood of nice commentary and a real recommendation … i think, sometimes, you just don’t have enough narrative connection w/ the person requesting the recommendation … not enough story between the 2 of you, ya know? … and so, you just need time and space together to see if you can really, quite literally, sing their praises

my 2 cents … brought to you by Paypal Connect … the new social network that let’s your money talk for you ;]

Reblog this post [with Zemanta]